Participating without Participating

I’ve been playing with Summize for a bit now. Their super-fast queries are just really gratifying. I’m also a fan of Get Satisfaction (and trying to get satisfaction in life in general as well), though my relationship with GS is much more recent. Yesterday I found an article that showed me something pretty cool that GS is doing. They call it Overheard.

What is Overheard?

Overheard is a new feature of Get Satisfaction that bridges the public Twitter stream into Get Satisfaction’s support network. Overheard lists recent Twitter posts (“tweets”) related to a company and allows any user, employee, or customer to convert a selected tweet into a rich, searchable Get Satisfaction topic.

When somebody replies to a tweet via Overheard, Get Satisfaction sends a reply to that person to let them know a conversation was started in response to their issue.

So now, whenever you post something on Twitter about a company, brand, service or product that’s been added to Get Satisfaction, you’re indirectly adding content to Get Satisfaction. It’s similar to when users of Facebook would accidentally add content to their profiles with Beacon, but not so creepy.