an.tidote.us progress report

There are quite a few things that need to get done with an.tidote.us. But first some history…

For those who have no idea what an.tidote.us is…

an.tidote.us is the home of the Antidote Branding Consortium.
So you ask, what the hell is the Antidote Branding Consortium? Well, the ABC is an organization, design collective and identity that has been put together by yours truely and Jim Maximowicz. What we’re most excited about at the ABC is The Antidote Project, a web-based initiative inspired by Jim Maximowicz’s thesis project at SUNY New Paltz of the same name. But more on that later.

Ok, so onto the progress.

We have an identity

We put this together using Coolvetica by Ray Larabie. The logo uses a 1:1.2 ratio for lineheight to textheight. so if the font size is 24px, the line height is 20px.

We have a finalized color pallete

To keep things simple, we chose to go with a clean CMY based pallete, with C, M, and Y representing the three main categories of the site. One thing i noticed when putting it together is that the luminocity of true CMY vary to a great degree. This was before I began selecting additional color values in for each section to represent various states, actions, relationships, visual effects, etc. I asked myself if there was a color pallete or color theme that i was familiar with, that had good ratios and good luminocity out there. The answer was simple, Adobe’s Halo Theme, which is what’s used to set the color and feel to Adobe’s Exchange.

Appying the luminocity and color value relationships used in Halo to our true CMY base pallete, this is what we ended up with.

Navigation Components

The development of the site’s navigation will be in a soon-to-be-written post. So check back soon components can be found here.